Dominating local search in a competitive market
Western Security Screens wanted to stand out in a crowded market. We built a conversion-focused website and implemented an SEO strategy that put them at the top of local search results.
The challenge
The security screen market is highly competitive, and Western Security Screens was being outranked by larger competitors with bigger marketing budgets. Their existing website was not built to convert visitors into enquiries.
Our approach
We rebuilt the website with conversion at the centre of every decision, from page structure to calls to action. Alongside this, we ran a targeted local SEO strategy focused on the specific suburbs and search terms their customers were actually using.
The outcome
Western Security Screens now rank on page one of Google for their core local search terms. The combination of a conversion-focused site and targeted SEO delivered a 40% increase in leads within the first few months.
What changed for Western Security Screens
Page 1 Google rankings
Conversion-optimized design
40% increase in leads
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